ClicTic
The technology company behind Merlin.
Merlin is connected technology for visitor attractions, venues and event organisers — covering ticketing, admissions, retail, catering, hospitality, memberships, access control and operational reporting.
ClicTic builds and owns the Merlin product family, sets its direction and ensures the organisations that rely on it retain appropriate access to the data their business generates.
Existing customer supportWhat is ClicTic?
ClicTic is the technology company behind Merlin. It develops the Merlin product family — including Merlin attraction management software and Merlin Tickets — and sets the product strategy, data principles and long-term direction for the Merlin platform.
What is Merlin?
Merlin is the principal customer-facing technology brand developed by ClicTic. The Merlin product family supports ticketing, attraction management, retail, hospitality, memberships, access control and visitor engagement for organisations across the UK visitor economy.
What is the difference?
Merlin is the product brand that customers use. ClicTic is the company behind it — responsible for technology development, product strategy, data principles and commercial direction. ClicTic does not compete with Merlin; it builds and supports it.
Find the right route
Which describes you best?
ClicTic's role is to route visitors to the correct Merlin product. Select the option that best describes your organisation or need.
I run a visitor attraction or venue
Merlin attraction management software connects ticketing, admissions, retail, catering, memberships and reporting through one integrated system.
Explore Merlin attraction managementI organise events or sell tickets online
Merlin Tickets provides event creation, online booking, ticket management and customer communications for event organisers.
Explore Merlin TicketsI want to understand Merlin
See how the Merlin product family supports visitor attractions, venues and events — and find the right solution for your organisation.
Merlin overview and solutionsI want to discuss data value
Learn how connected operational data can support better decisions and, where appropriate, explore wider strategic data opportunities with Ellanstone.
Data ownership and valueI am an existing Merlin customer
For support, training, documentation or account queries, go directly to the Merlin customer support centre.
Merlin customer supportWhat ClicTic does
Technology, strategy and data principles
ClicTic's role extends beyond building software. It sets the product direction, data principles and commercial strategy that underpin the Merlin product family.
Product ownership
ClicTic owns the Merlin product family and is responsible for its development, direction, quality and long-term roadmap. Every capability added to Merlin is designed to support the organisations that rely on it.
Explore MerlinConnected insight
Merlin connects ticketing, admissions, retail, catering, memberships and access control through one integrated platform, giving organisations a complete and accurate picture of their operations.
Merlin attraction managementData principles
ClicTic is built around the principle that the data generated through a client's business should remain accessible, useful and under appropriate client control — in accordance with applicable law.
Data ownership and valueSectors
Built for the visitor economy
Merlin serves visitor attractions, heritage organisations, venues and events across the UK.
Data ownership
Your customers. Your operations. Your business data. Your future value.
ClicTic believes that the data created through a client's business should remain accessible, useful and under appropriate client control. Through Merlin, organisations can connect operational activity and gain a clearer view of customers, transactions and performance.
Where a client wants to explore the wider strategic value of that data, Ellanstone can provide a separate and optional data value and Data Asset Foundation readiness assessment.
Review your data opportunityAbout ClicTic
The company behind the technology.
ClicTic Ltd is registered in the Isle of Man and provides technology and consultancy to visitor attractions, museums, heritage railways, event organisers and venues across the UK.
Our position is that organisations using Merlin should understand the data their operations generate, retain appropriate access to it and be able to use it to make better decisions — now and in the future.
About ClicTic- Company
- Clictic Ltd
- Registration
- Isle of Man No. 136603C
- Directors
- Brendon Kenny & Jennie Thompson
- Registered address
- 8 St Georges Street, Douglas, Isle of Man, IM1 1AH
- Primary product brand
- Merlin
- Contact
- brendon@clictic.co
Book a Merlin demonstration
To see how Merlin can help your organisation operate more effectively, understand your customers and retain long-term value from your operational data, book a demonstration with the Merlin team.