Customers
Sector experience and customer evidence.
ClicTic and Merlin serve visitor attractions, museums, heritage railways, event organisers and venues across the UK. This page sets out our sector experience and provides routes to the most relevant Merlin product for your organisation.
Our track record
Merlin has supported visitor attractions, museums and events across the UK for over two decades.
Customers include visitor attractions, heritage railways, museums, galleries and event organisers.
ClicTic has direct experience across charitable, commercial and public sector visitor organisations.
The Merlin product family is actively developed and maintained by ClicTic, with ongoing investment in capability and reliability.
Customer relationships are supported by direct access to the ClicTic team, not offshore support centres.
Procurement evidence
ClicTic and Merlin can provide references, sector experience documentation and procurement support for organisations that require evidence as part of a formal selection process.
If you are evaluating visitor technology solutions and need evidence of capability, experience or financial standing, contact us directly.
Request procurement information →Sectors served
Merlin by sector
Merlin serves organisations across the UK visitor economy. Each sector has specific requirements — Merlin is built to meet them.
Visitor attractions
Visitor attractions
Visitor attractions use Merlin to connect admissions, retail, catering, hospitality, memberships and access control through one integrated platform — giving a complete picture of operations and customers.
Merlin attraction management softwareMerlin supports
- Timed entry and advance ticket sales
- On-site retail and point of sale
- Catering and hospitality management
- Annual membership and pass management
- Gift Aid admissions processing
- Attendance and yield reporting
Museums & galleries
Museums & galleries
Museums and galleries use Merlin to manage admissions, memberships, retail, events and Gift Aid in a way that supports both paid and free entry, group bookings and charitable objectives.
Merlin for museums and galleriesMerlin supports
- Free and paid admissions management
- Group and school booking management
- Gift Aid on eligible admissions
- Retail and gift shop management
- Event and private hire ticketing
- Reporting for trustees and funders
Heritage railways
Heritage railways
Heritage railways use Merlin to manage complex timetabled journeys, multiple train classes, advance booking, on-board catering, retail and seasonal events — all connected through one system.
Merlin for heritage railwaysMerlin supports
- Timetabled journey booking
- Multiple fare classes and seat selection
- On-board catering and hospitality
- Seasonal event management
- Gift shop and retail operations
- Member and volunteer management
Festivals & events
Festivals & events
Event organisers and festivals use Merlin Tickets to create events, sell tickets online, manage capacity, process payments and communicate with customers — without complex technology.
Merlin Tickets for events and festivalsMerlin supports
- Online event creation and ticket sales
- Capacity management and timed entry
- Multiple ticket types and pricing tiers
- Customer booking and confirmation management
- Box office and on-the-door sales
- Event reporting and settlement
Case studies
Customer stories
Detailed case studies documenting the outcomes Merlin has delivered for specific organisations are in preparation. In the meantime, contact us to discuss your specific requirements and we can provide relevant evidence of comparable experience.
Visitor attraction
Connecting admissions, retail and catering
How one UK visitor attraction replaced disconnected systems with a single Merlin platform — improving reporting, reducing manual reconciliation and gaining a clearer view of customer behaviour.
Case study in preparation
Heritage railway
Timetabled bookings and on-board hospitality
How a heritage railway used Merlin to manage complex seasonal timetables, advance bookings, multiple fare classes and on-board catering through one connected system.
Case study in preparation
Event organiser
Online ticketing and capacity management
How an events organisation used Merlin Tickets to move online, manage capacity, process payments and communicate with customers — reducing administration significantly.
Case study in preparation
See how Merlin could support your organisation
Book a demonstration to understand which Merlin solution is right for your organisation and what it could deliver for your team.