Merlin
Connected technology for ticketing, visitor attractions and events.
Merlin is the principal customer-facing technology brand developed by ClicTic. The Merlin product family supports visitor attractions, venues and event organisers across the UK, connecting every part of their operation through one integrated platform.
This page will help you find the correct Merlin solution for your organisation. Select the option below that best describes your situation.
What is Merlin?
Merlin is the connected product family developed by ClicTic. It includes Merlin attraction management software (available at merlinsoft.co.uk) and Merlin Tickets (available at merlintickets.co.uk). Merlin is designed to help visitor attractions, venues and event organisers connect their operations and understand their customers.
What is the relationship between ClicTic and Merlin?
ClicTic is the technology company that develops and owns the Merlin product family. Merlin is the customer-facing brand. ClicTic is responsible for product strategy, development, data principles and commercial direction. Merlin is the product that customers use.
Find the right solution
Which Merlin solution is right for you?
ClicTic's role is to route visitors to the correct Merlin product. Select the option that describes your situation.
I run a visitor attraction
Merlin attraction management software connects admissions, retail, catering, hospitality, memberships, access control and reporting through one integrated system. Used by visitor attractions and venues across the UK.
I organise events or sell tickets online
Merlin Tickets provides event creation, online booking, ticket management, capacity control and customer communications for event organisers who want to focus on their event, not their admin.
I need an integrated operational system
For organisations that want to connect every part of their operation — ticketing, retail, catering, memberships and reporting — Merlin AMS provides a single connected view of your entire business.
I need simple online ticketing
Merlin Tickets is a straightforward, capable online ticketing platform for events and venues that need to sell tickets online quickly, without complex setup or high transaction costs.
I am an existing Merlin customer
For support, training, account queries or to discuss your current Merlin system, contact the Merlin support team directly or speak to the ClicTic team.
I want to book a demonstration
To see Merlin in action and understand which solution is right for your organisation, book a demonstration with the Merlin team.
Platform capabilities
What Merlin covers
Merlin attraction management software connects every part of a visitor attraction or venue operation through one integrated platform. Full details of each capability are available on merlinsoft.co.uk.
Ticketing & admissions
Online and on-site ticket sales, timed entry and capacity management.
Retail & stock
Point of sale, stock management and retail reporting.
Catering & hospitality
Food and beverage ordering, table management and hospitality services.
Memberships & Gift Aid
Membership management, renewals and Gift Aid admissions processing.
Access control
Integrated entry management, wristbands and access verification.
Reporting & insight
Connected operational data giving a clear view of performance and customers.
Merlin Tickets
Online ticketing for events and venues
Merlin Tickets provides online event creation, ticket sales, booking management, capacity control and customer communications for event organisers and venues that need a capable, straightforward online ticketing platform.
Merlin Tickets is designed for event organisers who want to focus on delivering great events, not managing complex technology. Full information on features, pricing and getting started is available at merlintickets.co.uk.
Event creation and online ticket sales
Capacity management and timed entry
Customer booking confirmations and communications
Box office and on-the-door sales
Event and ticket reporting
White label ticketing options
Sectors served
Built for the visitor economy
Merlin supports organisations across the UK visitor economy. View customer evidence by sector.
Book a Merlin demonstration
To see how Merlin could support your organisation, book a demonstration with the Merlin team. We will direct you to the most relevant solution and ensure you see what matters for your specific situation.