Insights
ClicTic publishes authoritative content on ticketing technology, visitor attraction systems, data ownership, integrated operations and the future of the visitor economy. Articles are written for operators, decision makers and procurement professionals.
Data ownership
Many visitor attractions and event organisers do not know what rights their ticketing provider holds over the data generated by their business. This article explains the key questions to ask — and why the answers matter.
Article in preparationIntegrated systems
When ticketing, retail, catering, memberships and access control operate through separate systems, the result is fragmented data and limited visibility. This article explains what genuine integration delivers.
Article in preparationData value
Data portability is increasingly discussed in technology procurement. This article explains what it means practically, what to look for in a contract, and why it matters for long-term commercial independence.
Article in preparationVisitor attraction management
How ClicTic developed the Merlin product family, the decisions that shaped the platform and why we continue to invest in integrated visitor experience technology.
Article in preparationFirst-party data
As third-party cookies decline and advertising costs rise, the organisations with the strongest direct relationships with their customers are in the best position. This article explains why Merlin clients are better placed than most.
Article in preparationData ownership
A Data Asset Foundation is a structured approach to understanding and governing the data an organisation holds. This article explains what it is, who it is for and how Ellanstone supports organisations through the process.
Article in preparationSector change
Visitor attractions, museums, heritage railways and event organisers face a period of significant change. This article sets out how ClicTic views the technology landscape and the role Merlin plays in it.
Article in preparationIntegrated systems
Visitor attractions have unusually complex technology requirements — multiple revenue streams, seasonal patterns, group bookings, Gift Aid and charitable reporting. This article explains how Merlin is designed to handle that complexity.
Article in preparationArticles are in preparation
ClicTic is developing a programme of authoritative content on visitor technology, data ownership and the visitor economy. Articles will be published here as they are completed. If you have a specific question or topic you would like addressed, contact us.
Data ownership
This is one of the most important questions a visitor attraction or event organiser should ask — and one of the least frequently addressed in technology procurement.
ClicTic's approach is built around the principle that the data generated through a client's business should remain accessible, useful and under appropriate client control. Our data ownership page explains this in detail.
A ticketing platform creates customer personal data, transaction data, operational data, attendance records, product and pricing data, and aggregated and anonymised data derived from all of the above.
Yes. Data portability — the ability to access and export the data your business generates — should be a standard expectation, not a premium feature. ClicTic builds portability into its platform as a core principle.
A Data Asset Foundation is a structured approach to understanding, governing and where appropriate realising the strategic value of an organisation's data. Ellanstone provides Data Asset Foundation readiness services separately and independently.
Content on this site is designed to inform and route. To see how Merlin could support your organisation, book a demonstration.
