AI-ready websites
Websites built for the age of AI search.
ClicTic builds websites for visitor attractions, venues and hospitality businesses that are structured to be found, understood and cited accurately by AI-powered search engines and assistants.
Why AI-ready matters now
AI-powered search tools — including ChatGPT, Perplexity and Google's AI Overviews — are changing how people discover and choose visitor experiences. Websites that are not structured for AI visibility risk being invisible to an increasingly large share of potential visitors.
Built on ClicTic's data principles
ClicTic applies the same principles to websites as to every product we build: your data stays under your control, your visitor information is accurate and structured, and the technology works for your organisation rather than around it.
What we build
What an AI-ready website includes
Every website we build is designed to perform well for visitors today and remain visible as AI search continues to change how people find and choose experiences.
AI search visibility
Built with structured data, semantic markup and content architecture that AI-powered search engines — including ChatGPT, Perplexity and Google AI Overviews — can read, understand and cite accurately.
Accurate information, always
Your opening times, pricing, accessibility information and visitor details are structured so AI assistants surface the correct answers when potential visitors ask about you.
Fast, accessible and reliable
Performance-optimised, WCAG 2.1 AA accessible and built on proven technology — so your website works for every visitor, on every device, every time.
Connected to your operation
Where you run Merlin, your website can reflect live data — current events, ticket availability and pricing — reducing manual updates and keeping visitors informed.
Data you control
ClicTic applies the same data principles to websites as to every product we build. Your visitor data, analytics and content remain under your control.
Ongoing support
We provide ongoing support, content updates and technical maintenance — so you can focus on your visitors, not your website.
Who this is for
Built for the visitor economy
ClicTic builds AI-ready websites for organisations in the visitor economy — particularly those that already use, or are considering, Merlin technology. Our websites are designed to sit alongside your Merlin operation and reflect your business accurately.
If you run a visitor attraction, venue or hospitality business and your current website is not structured for AI search visibility, we would be glad to discuss what an AI-ready website could do for your organisation.
Visitor attractions and heritage sites
Museums and galleries
Events venues and festival sites
Heritage railways and transport attractions
Hospitality businesses connected to Merlin
Talk to us about your website
If you would like to understand what an AI-ready website could do for your organisation, or to discuss your current site, contact the ClicTic team. We work with visitor attractions and venues across the UK.