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Sector

Ticketing and booking technology for festivals and events.

Merlin Tickets handles the complete event booking journey — online ticket sales, customer communications, capacity management and reporting — so event organisers can focus on delivering the experience rather than managing the administration.

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What event organisers need

Running a festival or event means managing ticket sales, customer communications, capacity, on-the-day admission and post-event reporting — often under significant time pressure and with limited administrative resource.

Merlin Tickets is designed to reduce the administrative burden so that organisers can concentrate on programming, marketing and the event itself. The system automates confirmations, reminders and capacity management, and provides real-time sales reporting throughout the booking period.

For larger festival operations requiring integrated retail, catering or access control alongside ticketing, Merlin AMS provides the complete connected solution.

Sell tickets online with a clean booking experience
Manage event capacity with real-time visibility
Send automated booking confirmations and reminders
Handle transfers, amendments and customer enquiries
Produce post-event attendance and revenue reports
Manage multi-session or multi-day event programmes
Retain your customer relationships and booking data

Your customers, your data

When you use third-party ticketing platforms, your customer relationships and booking data are often held by the platform provider. With ClicTic, the data generated by your events remains with your organisation — giving you the ability to communicate with past attendees, understand demand patterns and build your audience over time.

Data ownership & value

Talk to us about your event

Book a demonstration to see how Merlin Tickets or Merlin AMS can support your festival or event operation.

Book a demonstration