Sector
Ticketing and booking software built for heritage railways.
Heritage railways operate complex ticketing requirements — multiple journey types, dining experiences, seasonal events, family packages and member benefits — alongside retail, catering and volunteer management. ClicTic's Merlin platform is designed to handle this complexity in one connected system.
Book a demonstrationUnderstanding the heritage railway challenge
Heritage railways are among the most complex visitor experience operations in the sector. They combine the logistics of a transport operator with the commercial demands of a visitor attraction — ticketing multiple journey types, running special events (dining trains, Santa specials, steam galas), managing a retail operation and building a loyal membership base.
Many heritage railways also have strong charitable purposes, making Gift Aid administration, funding evidence and operational reporting particularly important.
ClicTic has worked alongside heritage railway organisations and understands the operational model. Merlin AMS can be configured to handle journey ticketing, event booking, retail, catering and membership management in one integrated platform.
Data and the heritage railway
Heritage railways hold data that extends well beyond ticket sales — journey patterns, event preferences, member loyalty, secondary spend behaviour, seasonal demand and operational performance. This data, properly governed, can support programming decisions, marketing campaigns, funding applications and strategic planning.
ClicTic helps heritage railways retain full control of this data — and, through its relationship with Ellanstone, can help suitable organisations explore whether their operational data holds wider strategic value.
Data ownership & valueTalk to us about your railway
Book a demonstration to explore how the Merlin platform can be configured for your heritage railway operation.
Book a demonstration