Sector
Museum and gallery ticketing, retail and Gift Aid — in one platform.
Museums and galleries face distinctive challenges: managing voluntary admissions alongside paid events, administering Gift Aid efficiently, operating retail and catering, and building membership programmes. ClicTic's Merlin AMS is built to handle all of this in one connected system.
Book a demonstrationDesigned for the museum environment
Museums and galleries operate differently from commercial attractions. Many offer free general admission alongside paid special exhibitions or events. Gift Aid administration is critical. Members expect seamless access and consistent communication.
At the same time, museums hold rich data about their audiences — visit frequency, exhibition preferences, membership behaviour, retail spend. This data, properly governed, can support funding applications, programming decisions and long-term strategic planning.
ClicTic understands this environment and has built Merlin AMS to support it — including the Gift Aid process, charitable admissions and the connected reporting that trustees and funders increasingly expect.
Gift Aid administration for museums
Gift Aid admissions — where visitors make a voluntary donation equivalent to admission — require careful administration to remain HMRC-compliant. Merlin AMS automates Gift Aid declaration capture, manages the declaration records and produces HMRC-ready reporting, reducing the administrative burden significantly.
Memberships & Gift Aid solutionTalk to us about your museum or gallery
Book a demonstration to explore how ClicTic can support your organisation.
Book a demonstration