Memberships & Gift Aid
Membership creation, renewals, benefits management and automated Gift Aid administration — for visitor attractions, museums and charitable organisations.
Book a demonstrationMembership and Gift Aid capabilities
Membership creation and sales
Renewal communications and reminders
Membership benefits management
Member access at entry points
Family and household memberships
Member reporting and analytics
Gift Aid declaration capture
HMRC-ready Gift Aid reporting
Automated GA declaration management
Charitable admissions support
Gift Aid for visitor attractions
Gift Aid admissions allow eligible attractions to reclaim tax on voluntary donations made as part of admission. Merlin AMS automates the declaration process, manages records and produces the reporting required for HMRC claims — significantly reducing the administrative burden for charitable attractions and museums.
Memberships and Gift Aid are part of Merlin AMS. Learn more about Merlin AMS →