Sector

Technology built for visitor attractions.

Running a visitor attraction means managing admissions, retail, catering, memberships and events — often across systems that do not talk to each other. ClicTic's Merlin AMS brings them together in one connected platform, giving you a complete picture of your operation and your customers.

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The challenge for visitor attractions

Visitor attractions generate revenue across multiple streams — admissions, retail, catering, events, memberships and Gift Aid. Managing these through separate systems creates duplication, reconciliation problems and blind spots in your commercial reporting.

At the same time, understanding your visitors — who comes, how often, what they spend, what they enjoy — is increasingly important for programming, marketing and commercial decisions.

ClicTic is designed to solve both problems: connecting your operational activity and helping you understand the complete commercial and visitor picture.

Connect ticketing, retail and catering in one platform

Manage timed entry and capacity across all access points

Administer Gift Aid with automated declarations

Handle memberships, renewals and benefits in one place

View financial and operational reporting in real time

Retain full access to the data your attraction generates

Reduce time spent on end-of-day reconciliation

Improve marketing using connected visitor data

Relevant ClicTic products

Merlin AMS

Integrated attraction management covering ticketing, admissions, retail, catering, memberships, Gift Aid and access control.

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Merlin Tickets

Online event ticketing and booking management for attraction events and programmes.

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Ready to see the platform?

Book a demonstration to see how ClicTic can work for your visitor attraction.

Book a demonstration