Attraction management software
Merlin AMS — the integrated platform for visitor attractions and venues.
Merlin AMS connects every part of your attraction — ticketing, admissions, retail, catering, memberships, access control and reporting — through one integrated management system. Developed and supported by ClicTic Ltd.
What is Merlin AMS?
Merlin AMS is an attraction management system developed by ClicTic Ltd. It provides visitor attractions, museums, heritage sites and multi-activity venues with an integrated platform covering ticketing, admissions, retail, catering, memberships, Gift Aid administration, access control and management reporting. Unlike separate specialist tools, Merlin AMS connects all activity streams so that operators have a single, complete view of their operation.
What Merlin AMS covers
Each module works independently or as part of the fully connected platform.
Ticketing & box office
Online and walk-up sales, timed entry, group bookings and box office management.
Admissions & access control
Scanning, capacity control, timed entry slots and visitor flow management.
Retail & EPOS
Point-of-sale, stock control and integrated reporting across all retail outlets.
Catering & F&B
Food, beverage and hospitality package management with integrated reporting.
Memberships
Membership creation, renewals, benefits management and communication tools.
Gift Aid administration
Automated Gift Aid capture, declarations and HMRC-ready reporting for eligible attractions.
Access control
Gate and entry management linked directly to ticket validation and capacity rules.
Reporting & finance
Operational dashboards, financial reconciliation and management reporting across all activity.
Why connected matters for attractions
Running a visitor attraction means managing multiple revenue streams — admissions, retail, catering, memberships and events — often across separate systems that do not talk to each other. Reconciling them at the end of the day takes time, creates errors and prevents you seeing the complete commercial picture.
Merlin AMS connects these streams so that every sale, every admission and every transaction is captured in one place. Your reporting is real-time, your stock is accurate and your Gift Aid declarations are handled automatically.
And because it is built by ClicTic — a company that believes your data should remain yours — you retain full access to, and portability of, the business data your operation generates.
Read about data ownershipMerlin AMS is used by
See Merlin AMS in action
Book a demonstration to explore how Merlin AMS can be configured for your attraction or venue.
Book a demonstration